DPDP compliance for agencies and web studios

A repeatable client workflow

Run the free AssentRepo audit against each client domain and export the findings. A one-page score with named failures — pixel firing before consent, no withdrawal mechanism, no data-request route — converts far better than an explanation of the statute.

• Scan the client's homepage and one conversion funnel page
• Send the score with the three highest-severity findings
• Install the banner under your own AssentRepo account, one site per client
• Enable white-label so the banner carries the client's brand, not ours
• Charge a compliance retainer covering monitoring, DSAR handling and the annual review

What valid consent looks like under the DPDP Act

Section 6 of the DPDP Act is unusually specific about consent. It must be free, specific, informed, unconditional and unambiguous, given by a clear affirmative action, and limited strictly to the personal data necessary for the stated purpose. Bundled consent — one checkbox covering analytics, advertising, marketing email and profiling — does not satisfy this test.

The Act also requires that withdrawal be as easy as giving consent. In practice that means if a visitor could accept tracking with one click on a banner, they must be able to withdraw it with roughly one click too, at any time, from any page. A buried link in a privacy policy is not equivalent.

• No pre-ticked boxes and no implied consent from continued browsing
• Separate opt-in per purpose: analytics, marketing, functional, advertising
• A notice, in plain language, available in English and the Eighth Schedule languages
• A standing, always-reachable way to withdraw consent
• A record of what was consented to, when, and against which notice version

Data Principal rights and the request queue

Chapter III of the Act gives every Data Principal the right to access a summary of their personal data and the processing performed, the right to correction and completion, the right to erasure, and the right to nominate someone to exercise those rights on their behalf. You must publish a way to make those requests and you must respond within a reasonable period.

For a small team, the failure mode is not refusing a request — it is losing one. Requests arrive by email, WhatsApp, a contact form and Instagram DM, and nobody owns the spreadsheet. A single intake endpoint with an auditable status trail removes that risk entirely, which is why the AssentRepo banner ships a built-in DSAR form alongside the cookie controls.

Frequently asked questions